Definitely not your average t-shirt!
The LIVE t-shirt – Love, Imagine, Value, Embrace
Alyssa Dinowitz created the LIVE shirt in honor of her mother who is currently fighting the disease for the third time. A portion of the proceeds from t-shirt sales support the fight against breast cancer in the world via the Susan G. Komen foundation.
Her women’s t-shirt line has been gaining popularity for inspiring women with its catchy acronyms and motivational words. The line also includes: HOPE (Harmony, Optimism, Peace, Effort), FAITH (Forgive, Accept, Imagine, Trust, Hope), DREAM (Dare, Reach, Excel, Aspire, Motivate), BREATHE (Believe, Release, Expand, Align, Trust, Heal, Exhale), GRACE (Gratitude, Respect, Acceptance, Compassion, Encouragement) and many others.
Alyssa Dinowitz is also the founder of Athletes Yoga. She was initially inspired to create the line of t-shirts by her students. Alyssa expresses,”We shared our life experiences with each other: the death of a parent, cancer, divorce, the birth of babies and the challenges of facing middle age. No matter what was going on, each week they faithfully showed up for class.” She wanted to offer her students an ‘inspirational gem’ to take with them after their Yoga class and that’s when Chewylou’s concept of motivation began.
The line is filled with great pieces of clothing to wear and gifts to give. It has been extended and is now available for Men, Kids, and Dogs.
You can find them online at www.chewylou.com or www.athletesyoga.com.