Product Review – October 2008

October is Breast Cancer Awareness Month


BornFit, an innovative apparel collection that creates athletic wear for moms of all ages, has introduced its Pink Lindsey Tee program in support of the Breast Cancer Fund. With every Pink Lindsey Tee purchase, $5 will be contributed to the Breast Cancer Fund. Purchase during the month of October, and receive 30% off of a future BornFit purchase. The Lindsey Tee is a one-of-a-kind, all-purpose shirt for everything from cycling to catching up with friends. Flattering flatlock stitching highlights your curves…mesh back panel lets you breathe. The garment is designed with more room in the mid-section and a longer length in the front and back.

“All of us have a sister, mother, friend, co-worker, grandmother, daughter or family member that has fought Breast Cancer,” says Lisa Welch, CEO and co-founder. “Show your support for those you love with our special BornFit Tee.”

BornFit believes that a strong, fit body builds a confident spirit, which, ultimately, affects each and every area of your life. Welch and Julie Hill (dynamic duo of college roommates) created BornFit, recognizing a void in the marketplace for moms who are committed to incorporating fitness into their lifestyle.

BornFit offers women a chance to exercise in clothing perfectly suited to their changing bodies. “We encourage women all of sizes to LiveFit and StayFit. Our mission at BornFit is to provide active moms with a variety of comfortable, athletic pieces that will inspire them to keep moving,” Welch says.

BornFit shares 10% of all profits to support causes that help others. Visit to purchase online.

Gogie Girl

Gogie Girl designs two hats to benefit breast and ovarian cancer research

Gogie Girl, manufacturers of stylish sporty headwear exclusively for women, announces that they have designed two hats specifically to support breast and ovarian cancer.

Gogie Girl is offering a pink and white style from their Dottie line to bring awareness of breast cancer and a teal and white style for ovarian cancer. It is the mission of the company to give back and support non-profit organizations and not simply through publicity events.

For co-founders Vicky Waldorf and Cindy Gilmore, this is a very personal commitment. “Gogie Girl will donate a portion of the proceeds from these two hats to support the research for and families effected by these two devastating diseases,” said Waldorf. “My family has a history of ovarian cancer and I know personally the effect this terrible disease can have on a person and a family. Moreover, both Cindy and I are in our midforties and we both have a daughter. We really want to get this message out there.”

The response to these hats has been immediate and has provided a special connection with vendors and consumers. “Gogie Girl is thrilled with the interest for our cancer awareness hats,” said Waldorf. “Awareness and education are so important in fighting these illnesses. A lot of tournaments have ordered both hats to support the cause.” “We want everyone to know that this a long term commitment,” Waldorf added. “We will always have these hats available. This was a decision we made when we first started the company and we’re going to keep that promise.”

To order your breast cancer and ovarian cancer hats and for more information on any of the Gogie Girl products, call 1-888-464-4346 or visit

Glove It™

Glove It™, made famous for their sporty and chic golf gloves and matching pouches, have expanded their line to include something for every active woman: sun visors, neoprene water bottle covers, accessory bags and more. As part of their partnership, Glove It™ has pledged $1.80 from the sale of each “Pink Ribbon” glove set to the Komen Foundation, with a guaranteed minimum of $10,000.

The exclusive Nicole Miller “Pink Ribbon Collection” is a chic and spirited way to honor those we love and the essence of womanhood, during National Breast Cancer Awareness Month in October and year-round. When the collection debuted at the 2005 PGA International Merchandise show in Orlando, Fla. it received the BEST NEW PRODUCT award in its category.

Glove It™ is also a proud sponsor of, RALLY FOR A CURE, ® presented by Golf for Women magazine, a breast cancer awareness campaign that is the nation’s largest grassroots women’s golf program. The “Pink Ribbon Collection” is a perfect fit with Rally’s 3100 annual events supporting the mission of the Komen Foundation in the fight against breast cancer.

For information and availability on these exclusive and fashionable Nicole Miller designs and Glove It™ products, visit their websites: and


Definitely not your average t-shirt!
The LIVE t-shirt – Love, Imagine, Value, Embrace

Alyssa Dinowitz created the LIVE shirt in honor of her mother who is currently fighting the disease for the third time. A portion of the proceeds from t-shirt sales support the fight against breast cancer in the world via the Susan G. Komen foundation.

Her women’s t-shirt line has been gaining popularity for inspiring women with its catchy acronyms and motivational words. The line also includes: HOPE (Harmony, Optimism, Peace, Effort), FAITH (Forgive, Accept, Imagine, Trust, Hope), DREAM (Dare, Reach, Excel, Aspire, Motivate), BREATHE (Believe, Release, Expand, Align, Trust, Heal, Exhale), GRACE (Gratitude, Respect, Acceptance, Compassion, Encouragement) and many others.

Alyssa Dinowitz is also the founder of Athletes Yoga. She was initially inspired to create the line of t-shirts by her students. Alyssa expresses,”We shared our life experiences with each other: the death of a parent, cancer, divorce, the birth of babies and the challenges of facing middle age. No matter what was going on, each week they faithfully showed up for class.” She wanted to offer her students an ‘inspirational gem’ to take with them after their Yoga class and that’s when Chewylou’s concept of motivation began.

The line is filled with great pieces of clothing to wear and gifts to give. It has been extended and is now available for Men, Kids, and Dogs.

You can find them online at or

Adams Golf

Adams Golf announces the release of a Limited Edition Designer Tech Set for women golfers, that combines the new lineup of ultrapremium and easy-to-hit Tech a4OS clubs with an exceptionally stylish and beautifully functional signature cart bag from the keri golf collection. This exclusive, integrated set is specifically designed for women who want to express their fine taste in fashion on the course while playing the latest in golf club design and technology from the leader in hybrids and hybrid iron sets, Adams Golf. Proceeds from each sale will benefit the Susan G. Komen Breast Cancer Foundation.

From the driver to the hybrids and all the way through to the matching headcovers, gold-plated zipper pulls and detachable cosmetic case and mirror, nothing was spared during the design process. The set includes the new Insight Tech a4OS Driver and Hybrid-Fairway Woods, the Idea Tech a4OS Hybrid Irons, pitch, sand and gap wedges, a mallet-style putter, ultra-light Graphite Design Pershing shafts, Winn G8 grips and of course, a beautifully crafted and fashion-forward chocolate brown keri golf cart bag with polka dot trim.

Each Designer Tech Set will include a gold-plated charm numbered 1 through 1000 to signify the limited edition series. Shipping Nov. 15, the Designer Tech Set will have a SRP of $1,999.99. The complete integrated set includes 13 clubs, cart bag and matching headcovers and will be available in right hand only. For more information about Adams Golf visit

Bionic Pink Ribbon Golf Glove

Scientifically and anatomically designed by a leading orthopedic hand surgeon, Bionic’s pink ribbon women’s golf glove is an addition to the popular Bionic Golf Glove line that will also help raise funds for breast cancer research. A portion of the proceeds from the sale of every Bionic Pink Ribbon Women’s Golf Glove will be donated to the American Cancer Society.

The Bionic Pink Ribbon Women’s Golf Glove, featuring all of Bionic’s patented technology to improve comfort, control, grip and performance, is made from the finest cabretta leather. The very attractive glove is set off with a pink ribbon, the universal symbol for breast cancer awareness, funding, research, and treatment.

MSRP $24.95 each. FREE UPS ground shipping if you enter FGC1008 in the shopping cart on our web site when ordering 2 or more gloves. For more information call 1-877-524-6642 or visit the website at