Letter From The Publisher – October 2008

TIPS (on surviving in the current economy)

I would think that most of you know that the word tips actually derived as an acronym for “to improve service,” or so I’ve heard anyway. This is what I’ve been thinking since a dear friend (who will go unnamed) told me that everyone in the golf business is aggressively trying to steal their competitor’s guest. Besides an aggressive ad campaign in FGCM, the best possible way to ensure your regular players and new guests return when things get tight is to give the absolute best service possible. To have a heart to heart with your entire staff and keep them employed due to an overwhelming group of satisfied customers returning to enjoy their awesome golf experience. I can, and will, always share my great and not so great experiences with our readers and my large group of very wealthy and influential friends. Did I forget to mention that they are also the bold and the beautiful? We, meaning Shannon (our Editor in Chief) and I, were visiting the Omni at ChampionsGate for a couple of days and Wowee! These folks aren’t going to lose ANY guests due to bad service, I can testify to that first hand.

We were treated so well by the most courteous bunch of professionals……… they were everywhere… from valet, to check-in, at the pool bar, big props to the cabana boys…and special thanks to the spa staff. Next month we are going to feature more on this extraordinary resort located right next door to our good friends at ChampionsGate Golf Club, where I enjoyed a magical round of golf at sunset, and was treated (as always) with the same dynamic professional service. It feels too good to shamelessly plug one of our many supporters, when it’s true.

Another subject that I’ve always been happy to be boastful of is our Head Golf Professional Carolyn-McKenzie Andrews. All you have to say is that you’re a member of Tuscawilla CC and the praise comes genuine and unsolicited by any professional in the industry, and beyond for that matter. I will never get tired of telling people what a beautiful person and amazing woman we’re so fortunate to have. I hear this all the time everywhere I go. Please come by our booth at both of these Official PGA Tour events; Ginn Sur Mer Classic, Oct. 27th –Nov.2nd at The Conservatory, in Palm Coast, FL and at Disney during the Children’s Miracle Network Classic, Nov. 6 -9.

Hope to see you there.......

Terrie Purdum