Check out the website at: http://www.bigsummergolf.com
Linda Talbot is the creative force behind one of golf’s most successful and innovative marketing tools – The Big Summer Golf Network ™. The BSGN has spawned many imitators but no rivals. The reason is simple. Ms. Talbot keeps her eye on the ball – the game of golf always comes first.
In the autumn of 1992 Ms. Talbot conceived of a cooperative marketing network wherein club owners would commit themselves to one “off peak” rate reduction program, market it under a single, unified banner and keep the monies generated from what remained after the expenses of producing the Big Summer Golf Card® were deducted.
The key feature of the program lies in the simple reality that nearly all financial gains generated by the sale of Big Summer Golf privilege cards are returned to owners and operators. “Some of the “life skills” that are inherent in the game of golf, such as honesty, integrity, courtesy, respect, and perseverance, should also always be present in business,” says Talbot. “Too often we teach and preach what we do not live out in daily life. Our business reflects our dedication to golf’s real lessons. We’re all enormously fortunate to be able to live by the rules of the game in our daily work environment.”