It’s no wonder that Tail has led the charge of outfitting the active modern woman for three decades — after all, the company was founded, and continues to be led, by one of them. Three decades later Cheryl is still making her designs into reality and putting her formal education to work.
There’s more than one ‘best part’ to this job, as whimsy made way to a dream and allowed her to work side-by-side with her son, Brad, of whom she says, “I’ve never seen anyone with the passion and talent he’s got. He’s got a vision for Tail. I want him to carry the name forward, yet there’s something in me that says ‘you’ll always be involved.’”
Brad Singer, , Vice President of Sales and Marketing, brings an appreciation for Tail’s rich catalog of design, and a zest for expanding Tail’s impact for the future. His role in the Andy. "There is as much golf history as tennis in the company. Golf is a large part of our business today.”
Tail driving to be the most coveted brand for lady sports enthusiasts. launch of the Tail Tech label for golf and the expansion of Tail Tech Tennis into a cardio lifestyle, was a significant step to reaching the growing trend of active women for whom fitness is a way of life. Like his mother and uncle, Brad’s been training for a life in fashion since he could walk. He’s now involved in all aspects of Tail and looks to be the catalyst in expanding the Tail brand into more than just a tennis and golf apparel business. The new mission for the company will be to increase enjoyment and well being of sports enthusiasts through comfortable, fashionalble apparel and accessories.
“My grandfather’s advice was gain some experience elsewhere before devoting myself to Tail,” says Brad. “Growing up in the apparel business, fashion was in my blood from the get-go.”