For Robert Trent Jones II, Cultural Agility and Financial Flexibility are Keys to Successful Golf Projects
PALO ALTO, Calif., Despite the recent downturn in the golf industry worldwide, the golf course architecture firm of Robert Trent Jones II (RTJ II) remains active. RTJ II is currently finishing work on courses in Greece, Indonesia, Italy, Mexico, Portugal, South Korea, Sweden, and Vanuatu. The firm recently signed new projects in Asia, Northern Europe, Central America, and in other locales.
And even in a challenging domestic market, RTJ II expects to open several new courses in the US in 2009 and 2010, including such much-heralded projects as The Patriot Course, in Oklahoma; Sequoyah National, for the Eastern Band Cherokee Indians, in North Carolina; Hickory Stick, outside Niagara Falls, NY; and others. The firm’s architects are also working on a number of renovation projects across the globe, including former World Cup host Princeville Makai, on Hawaii’s Kauai; Makena South, on Maui; and Australian PGA Championship host Hyatt Coolum.
Chairman and Master Architect Robert Trent Jones, Jr. attributes the company’s on-going success—even in the most challenging of times— to what he calls its “cultural agility and financial flexibility.” Jones defines these as an ability to address the cultural vagaries and unique contexts surrounding the game of golf in different parts of the world while also adjusting to economic conditions in each locale.
With headquarters in Palo Alto, Calif., Robert Trent Jones II, Golf Course Architects (RTJ II) is the preeminent golf design firm worldwide. For additional information contact the firm at +1 650-475-0329 or on the website at www.rtj2.com.